Trademark Strategies in China

Dr. Maria Cristina Caldarola, LL.M.; Robert Bosch GmbH

The lecture gave an overview of trademark law in China and focused on methods of transliterating Western trademarks into Chinese characters, as well as enforcement strategies in case of infringements. Dr. Caldarola provided special insights on how to facilitate the collection of evidence concerning visible and invisible technical means that are attached to the product itself or its packaging, in order to distinguish the original from fake products.