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A Quotidian Revolution? AI and Trade Mark Law

 

Date: Tuesday, February 20, 2024

Time: 6:30 PM (CET)

Location: Max Planck Institute for Innovation and Competition, Room E10

 

Abstract

While algorithms that invent and create had been focusing minds on the patent and copyright implications of AI, the incorporation of machine learning into the everyday practice of trade mark law had been relatively neglected. Developments in image recognition and natural language processing were being used, at scale, by trade mark registries, clearance service providers, as well as watching agencies, to assess conflicts between protected signs. More advanced versions of the technology were also being used by internet platforms (such as online marketplaces) and brand protection agencies, to enforce trade marks across the internet. In this lecture, the technology was outlined while raising for debate some of its legal implications for trade mark doctrine.

 

Speaker Info:

Professor Dev S. Gangjee: https://www.law.ox.ac.uk/people/dev-gangjee